It doesn't take long for a meme to go viral on social media. Internet is full of memes on all the situations familiar to you , or the situations you are going to familiarize with in the upcoming future.
How meme became medium to advertise , promote and market?
After revolutionizing the Indian telecom sector , Jio gave a boost to various online platforms , that was the time when Indian memes were recognized by the audience. Since then it grew exponentially , helping the audience relate with others.
Because , most of the web series releasing on various OTT platforms have target audience same as that of memes. The advertiser and marketing agencies could not really ignore the massive opportunity to promote and advertise here.
There are actually agencies in the meme market in India working on promoting the web series and films for various OTT platforms or , Over the top media platforms such as Netflix , Amazon Prime Video , MX player , etc.
You would have noticed , that , before the release of a web series various meme templates are floating on the internet. Yeah , that's nothing but the job of Meme Market in India , to popularize the movie even before its release.
Indirectly telling you that how much funny and relatable there web series is.
What is the secret ingredient of any successful meme ?
Relatabilty , if a meme is not relatable it's not funny. Memes are an opportunity to express yourself and to see that you are not a lone , there are lot of people facing similar difficulties , inferiorities , in their day to day life. That's the reason you will find a meme literally for nearly all the situations.
A meme might not be funny for me , can be hilarious for someone else. A lame meme for me can be hilarious for me in future. That's all because of relatability.
Paid memes are however degrading the quality of memes.
The memes which are only created to advertise sometimes doesn't really contain that humor or funny essence. As there main purpose was not to relate with others but was just to promote , however , as , it is said ,
Humor is subjective.
People can find it funny as well.
Now , memes can't really be ignored in today's time when it comes to advertising. Marketing agencies can't really ignore this great opportunity to market.
Memes cannot be replaced from the life of younger generation and this is the fact that advantages the Meme Marketing agencies in India.
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